She added that the startup is currently in the middle of conversations to secure some of the region’s most popular children’s cartoon characters for the platform. “Every country within Southeast Asia is extremely diverse and so the product was built to be easily adapted in order to ensure local relevance and support multiple languages, even within a single country,” she said.
Jhunjhunwala explained that the platform is modular so it can handle changes to characters and support cultural nuances, local languages and curriculum. Localization, especially for languages and intellectual property, is a big part of Creative Galileo’s strategy as it expands into new Southeast Asian markets. That was why she decided to found Creative Galileo with Naik, a parent at Little Paddington who has had experience building direct-to-consumer products and internet ecosystems in Asia. But even though the schools were successful, she felt they fell short in her goal of democratizing education. Initially, Jhunjhunwala sought to fix the problem by setting up a chain of schools called Little Paddington with its own curriculum. The education system, with a ratio of one teacher to 30, or even 40 students, is creating a cookie cutter approach,” she added. “Children across the region are still following the same age-old learning methodologies that their parents and grandparents experienced and are not being taught skills that are relevant for today’s world.
“I knew from my experience that my mission was to create opportunities for children to access education that would set them up for life.”Īfter moving to Singapore, she realized that the curriculum being taught across Southeast Asia was also missing the mark.
“Essentially, these children were, and still are, set to enter adulthood without basic education,” she said. This is still an issue today, with Jhunjhunwala pointing to research showing that 70% of 10 year olds are unable to do basic subtraction and a further 70% of 15 year olds cannot read books meant for a nine year old.
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